A Brand Strategy Series by Olofinyo Temitope Ben
Running a Brand
Eight episodes. Eight parts of a business. One question: can your brand deliver on everything it promises?
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A brand is more than what people see. It lives in the promise you make, the product you build, the people behind it, and the experience customers have long after the first impression.
Running a Brand is a free eight-part article series exploring the work behind brands people recognise, choose, and trust.
The Season
Eight episodes. One question.
EP01Available NowThe Brand Promise
What are you actually promising your customers?
Read EP01
EP02Available NowConsumer Knowledge
Do you know your customers, or just your target audience?
Read EP02
EP03Available NowBusiness Operations
Can your business deliver what your brand promises?
Read EP03- EP04Coming Soon
Brand Culture
Your team is part of the brand, whether you like it or not.
- EP05Coming Soon
Consumer Experience
What happens after you win the customer?
- EP06Coming Soon
The Purchase Moment
Why people choose you — or walk away.
- EP07Coming Soon
Product Innovation
Is your offer keeping up with your customers?
- EP08Coming Soon
Brand Story
Are you telling a story your business can back up?
The first episode is coming soon.
Get your place on the reader list.